Yes, donor acquisition is important... but it should be just the start of your development writing and nonprofit communications.

Here’s why.

Because great donor stewardship
means delighting your donors with every communication that follows, too.
Such as:

• Donation thank you letters
  (no “ask” required):

I like smart – and your recent ‘thank you’ letter,
and even more recent solicitation, were
splendid examples.
(Donor feedback)

• Member newsletters: non profit newsletters and the cover letters that accompany them can bring in $1... $2... $3... even $5 million dollars per issue. Does yours?
  
  

...More sponsorships in March
than in the
first two years of the program!

• And what about lapsed members? If you’ve been ignoring this group of donors, there’s a better way.
  

Your e-mail inspired a donor who
hadn’t given in 8 years not just to give again,
but to apply for a job!