Read the latest e-news...
Discover the low-hanging fruits of donor retention: to keep more donors, what you need to fix first (and why).
And browse archived issues...
note about the archives:
I aim to publish monthly. But, sometimes I'm swamped writing fundraising appeals and other donor communications for the world's greatest nonprofit organizations. So if you see a month missing in the list below, it's not you. It's me! (I hope you'll subscribe all the same.)
Special, December 2012:
Learn advanced interviewing secrets from two masters, for better nonprofit storytelling and stewardship.
December 2012 :
Get ideas for connecting with your senior donors age 65+ (includes supporting sources, tips, and a Fundraising Profile of the Older Donor).
October 2012 :
Use this list of faith-based words for messages that resonate with your best, most religious (Christian) donors, yet don't offend those who aren't.
September 2012 :
Beyond the charity pie chart: 12 ways to build donor trust, show accountability, and inspire confidence in your nonprofit organization.
August 2012 :
See why feel-good photos often fail in fundraising, and discover ways your nonprofit can use photos more effectively.
July 2012 :
Legacy logjams (and how to free them): Unlock more bequests for your organization when you discover these easy ways to overcome the top barriers to bequest giving.
How to write thank-you emails, a free encore presentation of Lisa Sargent's webinar with Network for Good, for nonprofits looking to do a better job of online donor retention.
Passive voice or active voice, which wins? See why and when passive voice can trump active voice in your fundraising and donor communications.
Older donors, aging eyes: top tips for fundraising copywriting and design to keep your best donors engaged and giving
10 must-ask questions to help you write your next fundraising appeal, plus the 4 steps that grew NYPL's email subscriber list by over fifty percent
Q&A with national nonprofit consultant Jim Mueller on one of the best annual reports he's ever seen, and more...
If you're looking for a step-by-step plan for how to do post-gift donor communications, this case study on CARE is worth studying.
It's do-it-yourself donor stewardship done right, in this industry spotlight from Kids In Distress of South Florida. (Creative samples included.)
Special Edition 2010:
Donor newsletter makeover (case study with samples); plus 3 new articles on white space, online content and donation thank-yous
Increase your direct mail fundraising response: four proven ways
Top U.S. nonprofit execs reveal key challenges and opportunities in donor fundraising and development
Major donor acknowledgment and stewardship case study from Atlanta Union Mission
A lesson in loyalty and content management for nonprofits from The Wall Street Journal
25 Interview questions for better nonprofit storytelling | Syndicating donor stewardship
Monthly giving programs, with Jo Sullivan and Ken Burnett
Gift string basics
| Nonprofit email appends
Donor loyalty program | Nonprofit statistics
Nonprofit direct mail case study | Newsletter cover letters
12 holiday fundraising tips: for online, email and direct mail
Swipe file secrets | What to do when writing goes wrong
RSS vs. email | Online prospects, from Pew
Nonprofit website walk-thru | 7 tips for better welcome emails
The trouble with nonprofit benchmarking | Free creative brief
5 storytelling tips for nonprofits | 3 more nonprofit website mistakes
Website mistakes of big nonprofits | Twitter, Facebook
How to write better donor thank-you letters | Trigger emails and autoresponders
Will donors read what you write? | Where to learn more about legacy donors