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E-news

• Subscribe to The Loyalty Letter e-newsletter
  
• June 2010:
  – Major donor acknowledgment and stewardship case study from Atlanta Union Mission
  
• May 2010:
  – A lesson in loyalty and content management for nonprofits from The Wall Street Journal
  
• April 2010
  – 25 Interview questions for better nonprofit storytelling
  – One cost-effective way to syndicate donor stewardship
  
• March 2010
  – On monthly giving programs, exclusive interview with Jo Sullivan
  – More on monthly giving, exclusive interview with Ken Burnett

• February 2010
  – Can your nonprofit gift string raise more?
  – Nonprofit email appends: success story
  
• January 2010
  – One donor loyalty program that delivers
  – How to make nonprofit statistics mean more to your donors
  
• December 2009
  – Nonprofit direct mail case study
  – Secret donor loyalty sauce for nonprofit newsletters
  
• November 2009
  – Five holiday fundraising tips for email/online
  – Seven holiday fundraising tips for direct mail
  
• October 2009
  – 3 tips for what to do when writing goes wrong
  – The secret life of swipe files (and a source)
  
• September 2009
  – RSS vs. email: which is better for you?
  – Who are your online prospects? Pew knows
  
• August 2009
  – Virtual field trip: nonprofit websites and e-registration
  – How to write better welcome emails
  
• July 2009
  – Four things you must know about nonprofit benchmarks
  – Why you can't “just write” the letter: creative brief offer for nonprofits
  
• June 2009
  – Five storytelling tips for nonprofits
  – Three more nonprofit website mistakes
  
• May 2009
  – Nonprofit website mistakes even big .orgs make
  – Twitter, Facebook: online fundraising tools?
  
• April 2009
  – How to write better donor thank you letters
  – Trigger emails: how to make them work
  
• March 2009
  – How to tell if donors will read what you write
  – Where to learn more about legacy donors
  
  

Donor Fundraising and Development Communications Learning Center

• Monthly giving programs: exclusive interview with Jo Sullivan
  
• More on monthly giving programs: exclusive interview with Ken Burnett
  
• Nonprofit email appends success story: Shriners Hospitals for Children
  
• Nonprofit direct mail case study: Merchants Quay Ireland
  
• On SOFII:
  – Should donation thank you letters include an ‘ask’?
  – Free before-and-after donation thank you letter samples
  
• How to write a better donation thank you letter
  
• 21-1/2 tips for writing better fundraising materials
  
• Are you avoiding this workhorse headline strategy?
  
• 10 things you can learn from real-world donor thank you letters
  (Lisa Sargent in FundRaising Success Magazine)
  
• After the acquisition: follow up communications can sabotage repeat giving
  (Lisa Sargent in FundRaising Success Magazine)
  
• Special report on planned giving: The Philanthropy Frenzy

Clients and Copywriting Experience: Lisa Sargent Communications