• It Pays to Be Polite: My Recent Article in the UK's Charity Funding Report, on the Eight Laws for Donor Thank-You Letters (**note: the resolution on this is lacking;
scan-to-PDF was my only choice. Zoom in or print for best viewing.)
Thanks, as ever, for reading The Loyalty Letter. I'm glad you're here.
Until next month,
P.S. You'll see in the donor newsletter case study (link above) that I'm now collaborating with the talented Sandie Collette of S.Collette Design. Together we can bring you one-stop copywriting and design... and have completed a number of nonprofit projects together already, getting solid results.
P.S. Subscribing to The Loyalty Letter is easy: scroll up for handy sign-up form at the top of this page.
And lastly, if ever you have a question on donor communications, send it along to The Loyalty Letter. All you have to do is:
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Something SOFII said,
that you may not have heard...
If you missed the Fergal Byrne/Richard Armstrong exhibit on SOFII, Why I Owe My Career to a Sea Turtle, do not delay in studying this masterful, six-page direct mail fundraising appeal. While there, look to the left sidebar for a link to Armstrong's freesamplebook. Request the book: it will teach you a thing or three about direct mail and fundraising. Brilliant.
PO Box 814, Wolfeboro, NH 03894