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The Loyalty Letter

E-news that helps you keep donors connected (and giving)
to your cause.

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Special Edition 2010
Published by Lisa Sargent

Welcome, Nonprofit Professionals:

For this month only, I present a Special Edition of The Loyalty Letter: three all-new articles plus a full-blown donor newsletter overhaul, complete with before and after samples.

Links below to 'a la carte' access here on my website:

Copywriting and Design Strategies for Better Donor Newsletters:
  A Before and After Success Story

How to Use White Space in Your Fundraising Appeals:
  5 Ways to Increase the "Zone of Silence" Your Donors Crave

Toward Better Nonprofit Websites:
  Get More From Your Online Content in Three Basic Steps

It Pays to Be Polite:
  My Recent Article in the UK's Charity Funding Report, on the Eight   Laws for Donor Thank-You Letters (**note: the resolution on this is   lacking; scan-to-PDF was my only choice. Zoom in or print for best   viewing.)

Thanks, as ever, for reading The Loyalty Letter. I'm glad you're here.

Until next month,

Lisa Sargent
Sargent Communications

P.S. You'll see in the donor newsletter case study (link above) that I'm now collaborating with the talented Sandie Collette of S.Collette Design. Together we can bring you one-stop copywriting and design... and have completed a number of nonprofit projects together already, getting solid results.



P.S. Subscribing to The Loyalty Letter is easy: scroll up for handy sign-up form at the top of this page.   

And lastly, if ever you have a question on donor communications, send it along to The Loyalty Letter. All you have to do is:

Email me.

Or call: +001 (860) 881-7009.

FREE! Subscribe to The Loyalty Letter, the FREE monthly
that helps great nonprofits – like yours! – keep more donors connected (and giving)

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Something SOFII said,
that you may not have heard...

If you missed the Fergal Byrne/Richard Armstrong exhibit on SOFII, Why I Owe My Career to a Sea Turtle, do not delay in studying this masterful, six-page direct mail fundraising appeal. While there, look to the left sidebar for a link to Armstrong's freesamplebook. Request the book: it will teach you a thing or three about direct mail and fundraising. Brilliant.


Sargent Communications 
PO Box 814, Wolfeboro, NH 03894
Voice: +001 (860) 881-7009

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